Understanding the mindset

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Consumers and businesses are looking ahead to 2010 with a degree of optimism, and this positive thinking is also alive and well within the broker profession.

Times are changing and, as sales pick up, businesses will begin to invest in employee benefits again, thus offering new sales opportunities for intermediaries. When it comes to levels of optimism, size matters; a recent global survey, undertaken by Regus, polling more than 11,000 respondents about their company’s financial performance, as well as their expectations for personal and nationwide economic recovery, found that over 60% of British small to medium enterprises (SMEs) expect to see their revenues increase in 2010, compared with only 55% of larger companies. As ‘economic recove...

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