Paraplanner Zone: Cheryl Wade

clock

Cheryl Wade, senior paraplanner to Glyn Williams and supervisor at ‘Build your Wealth', on the paraplanner/IFA relationship.

Q. You started out in administration and accounts and then moved into the advice sector in 2001. What prompted the switch? A. I started out in a direct sales office and got a feel for financial services with Target, a life insurer. The only time I have been out of the industry is when I worked for Zurich and the accounts side is totally different. My first job as a paraplanner was a little odd because when I told my employer that is what I wanted to do, they had never heard of it! I enjoy background research rather than the sales side – I am not a sales person and never have been. Q. Y...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read
Why more financial advisers should post on TikTok

Why more financial advisers should post on TikTok

‘In 2026, financial advisers should take another look at TikTok’

Joe Jordan
clock 23 February 2026 • 4 min read
Treasury's AR consultation: Extending the FOS' scope a 'concern'

Treasury's AR consultation: Extending the FOS' scope a 'concern'

‘FOS needs to be overhauled as it is’

Isabel Baxter
clock 19 February 2026 • 4 min read