Holding back the competition

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Taking on International PMI business can stave off competition from other market sectors and be a profitable addition to a business' line up, says Andrew Apps

With an increasingly competitive UK domestic private medical insurance (PMI) market, many brokers are starting to find their business being attacked. This comes not only from a loss of business due to the soaring cost of premiums as some of their clients choose to downgrade their cover, or even stop their cover altogether, but from an increasing hunger from competitor colleagues looking to support their own book of business. It seems that everyone at the moment has another story of doom and gloom about the UK PMI market. There are tales of more competition, less client loyalty and, an ev...

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