What can the protection market learn from hairdressers?

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Roger Edwards, proposition director at Bright Grey, asks why protection providers don't offer more ‘add-ons' to differentiate their service. I mean, if hair salons do it…

I haven’t thought about hairdressers for many years. When I was younger and my hair was a thick, late-1980s quiff, I went through the ‘barber on the corner’ stage. Then I graduated to a proper hair salon (mainly because I could get my hair cut by a cheerful girl rather than a grumpy old barber). Now I have a pair of clippers and indulge in a swift ‘number two’ haircut once a fortnight stood over the kitchen sink. It’s easy to dismiss hairdressers. And yet walk down any street in any town or city and there may well be more hair salons than there are fast food takeaways. For some, having t...

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