AT8's Mark Loosmore explains why portals have become such a vital part of many providers' infrastructures.
For those who have been following our articles, you will know we have been visiting a number of product providers to understand the e-commerce support they are providing advisers, and finding out about their strategy for distributing products electronically. One message that has become clear is that portals or aggregators such as Exweb, Assureweb and Webline are still an important part of most providers’ infrastructure, which is a key route for distributing products to the independent market. Why portals? The logic for the existence of portals has always been clear to us. In a marke...
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