A company's service standards, when done well, are deeply imbedded throughout the firm, says Lisa Hall, as she outlines the best approach to customer interaction
People who spend their working life on the front line delivering or helping to deliver high quality customer service are often asked whether what they do makes any difference, or whether one of the realities of life is that only the price really matters. There are however, businesses in this industry that lead on service, so how does this work and why does this help to set them apart? Let’s face it, tangibles are in short supply in insurance. There are brochures and bits of paper when a policy is effected, and a cheque if there is a successful claim. But other than that, the distinguishi...
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