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As they evolve for today's markets, group products are set to sell well, but should group risk advisers focus on income protection or critical illness? Paul Avis makes the case for a balance of both

Times are tough and employers, just like UK Ltd, are looking to cut costs. When considering employee benefits there are difficult choices ahead but employers should be encouraged to think twice before immediately axing them. Group Death in Service benefits (Group DIS) are often a first choice for many employers. Employers have traditionally seen death in service benefits as an inexpensive benefit to offer with a high perceived value by staff – and should therefore remain as they are. But what about Group Income Protection (Group IP) and Group Critical Illness (Group CI)? Are these pro...

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