IFA Life's Philip Calvert explains why IFAs should embrace the internet.
When you attend a conference on social media in financial services, you would naturally expect to meet early adopter IFAs who are already excited about the opportunities ahead for communicating and engaging with clients online. After all, when consumers want information on financial matters, the first place most of them go to now is the internet, and clearly the internet is going to completely dominate distribution in financial services over the coming years. It is a fact, and high time this industry got used to it. What is still surprising, though, are the looks of shock and amazemen...
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