Joanna Faith examines the ways in which IFAs are developing their business strategies to embrace ‘lower-value' customers.
By now, most will agree segmenting your client base is the only way to survive and prosper in the post-RDR world. While the process of actually dividing your customers into sections is pretty straightforward, deciding what service proposition will best suit each segment poses a whole new challenge. One area causing headaches for a number of IFAs is how to deal with lower-value clients. This group will likely include longstanding, loyal customers with whom you may have developed close personal relationships, or they could be friends, relatives or employees of some of your most high-net- w...
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