Tech Review: Ascentric

Ascentric claim to have been the first online funds supermarket in 1999, but its heritage goes back further to the 1980s as an offline discount brokerage. Its history includes operating as part of Egg as FundsDirect and later independently as FundsDirect. In early 2007, it launched its wrap platform that is well known in the market today, although its direct-to-consumer fund service is still operational. In December 2007, Royal London took a majority stake in Ascentric. Interestingly, Ascentric has always marketed its independence as a significant differentiator, and it has strived to ke...