Mark Loosmore of AT8 continues his platform rounds with a visit to Nucleus Financial Group, where he finds a firm that prides itself on user involvement.
Nucleus has a very different flavour to most platforms we have reviewed. Some of this is appearance (a very modern but back-street office, with Apple iMacs on the desks). But this modern brand is driven by a dynamic organisation that aims to align itself very closely to the IFA and the client, and works hard to differentiate itself from provider-owned platforms. Nucleus’s target market is niche, but clear. Indeed, it is selective in the type of IFA with whom it wants to work. It makes no attempt to be a mainstream platform that can help transform the business models of IFAs, but is looki...
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