Individual critical illness: KISS and make up?

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With changes afoot in the critical illness market, Owain Thomas asks if its time for the sector to put aside its differences and move forward

Life is full of catchphrases and acronyms that are designed to ease our way through this world and improve interactions for ourselves and those around us. In the last few months, it seems the protection industry has been taken over by a spot of KISS-ing. Sadly, this is not of the romantic variety (although several providers have been getting into bed with one another of late), but more the ‘Keep It Simple, Stupid’ ideology prompted by the Treasury’s Simple Products discussion paper. While the focus for the discourse has predominantly fallen on income protection (IP), Alan Lakey, prin...

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