Group Critical Illness: Squeezing the best out of a tight market

Critical illness (CI) has a good take-up rate because everyone knows someone who has had either a heart attack, a stroke or cancer. Being about a tenth the size of the group income protection (GIP) market and about a 20th of the group life one means it has some ground to make up. But while both these sectors are largely stable, the group CI one is a consistently growing market that should warrant the attention of insurers. Alex Pickard, senior consultant at PMI Health Group, agreed the market was still in its infancy and likely to develop slowly but steadily in the short term. “...