Social media is increasingly being used for promotion, customer research and product development. The question is will this marketing go viral. Greg Becker investigates
Social media has been grabbing headlines lately: the news covered the Arab Spring with many reporters discussing the role played by social media in organising those driving change; the financial pages have been filled with talk of the recent listing of LinkedIn (which has since doubled in value); and the stratospheric valuation estimates for Facebook are getting many of us thinking. Many readers will be members of Facebook, many will be connected on LinkedIn, and many will have used web-based reviews whether TripAdvisor before going on holiday, or Martin Lewis’ Money Saving Expert before...
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