Around the world: Using social media in the Netherlands

clock

Social media is increasingly being used for promotion, customer research and product development. The question is will this marketing go viral. Greg Becker investigates

Social media has been grabbing headlines lately: the news covered the Arab Spring with many reporters discussing the role played by social media in organising those driving change; the financial pages have been filled with talk of the recent listing of LinkedIn (which has since doubled in value); and the stratospheric valuation estimates for Facebook are getting many of us thinking. Many readers will be members of Facebook, many will be connected on LinkedIn, and many will have used web-based reviews whether TripAdvisor before going on holiday, or Martin Lewis’ Money Saving Expert before...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The family tree: Protection through the generations

The family tree: Protection through the generations

Protection needs during different life stages

Gregor Sked
clock 04 December 2024 • 4 min read
Protection: Should our finances be single or joint?

Protection: Should our finances be single or joint?

Single policies typically offer greater value and more flexibility

Kevin Carr
clock 02 December 2024 • 4 min read
Record protection payouts must spur advisers on

Record protection payouts must spur advisers on

These aren't products that sell themselves

Ahmed Bawa
clock 01 November 2024 • 5 min read