You may not have noticed, but your clients may be just like you

Do advisers work better with clients who match them demographically?

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Do advisers work better with clients who match them demographically?

Common ground between advisers and clients can help form great relationships, but some advisers target clients whose lives mirror their own. Age Some firms fear a young intermediary advising someone twice their age could be patronising. "An adviser straight out of university should not be saying to a 50-year-old: ‘I know where you are coming from'," said David Hindle, IFA at Sterling Asset Management.  However, Anthony Flynn, financial planner at the Fry Group, said: "It takes time and honest conversations to prove a 30-something can understand what a 60-something is going throug...

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