James Allen, new funds director at Connaught Asset Management, discusses why confusing jargon could be pushing your clients away.
Every industry has its jargon and, very often, its own language. However, when you look at the world of financial services, particularly in the investment arena, you would be hard pressed to come up with another sector which seems to revel so much in its acronyms. This has always perplexed me, particularly when our end customers are not financial specialists and should not be expected to wade through every piece of ‘industry speak’ in order to make a satisfactory investment decision. Of course, there will be those in the industry who believe this type of acronym-heavy language is abso...
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