Nick Blake, head of retail sales at Vanguard Asset Management, on whether we have reached a tipping point on fund costs.
In his book Tipping Point, Malcom Gladwell explores how phenomena like fashion crazes, Rubik’s cubes or viruses suddenly take off. He concludes that such ‘tipping points’ can be created, but they require three key ingredients: An environment ripe for change. A simple compelling message. Passionate messengers. Remember that cool kid at school, the one that always wore the latest thing? A passionate messenger with a simple fashion statement where everybody was waiting for the next change – all elements were there. The question is, have we reached such a tipping point that signals...
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