What Bicester Village says about the changing face of investment

MEGATRENDS

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Hans-Peter Portner, head of the sector & theme funds team at Pictet, explains why investors should take note of the coachloads of Chinese tourists turning up in an Oxfordshire village.

There is little to suggest it should be a top tourist destination for overseas visitors to the UK. But on any given day, Bicester, a small market town near Oxford, is besieged by coach loads of wealthy Chinese tourists. They are not there to take in the charms of its 16th century market square, however. They are there to do some serious shopping. Over the past four years, the number of Chinese shoppers visiting the town’s luxury goods shopping centre, Bicester Village, has grown 20%; they now represent the biggest single group of non-EU visitors to the outlet. When asked by UK prime m...

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