Michelle Andrews, commercial director at Skandia International, provides some insight into the company's success at the International Fund & Product Awards 2012.
Q Is there a single factor product providers should focus on or is it important to try and be good at all the key elements of business? We have focused heavily on developing services that support the advice process and make things clearer for the customer. This customer-focused approach is driven through all of our developments, whether they are product or service and support related. Developing products and services in the world we all live in now is very different to doing so a few years ago. There are increasingly frequent regulatory changes, our clients increasingly live within fr...
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