Bridget Greenwood, president of Financial Social Media UK, assesses a coincidental - but probably telling - stat about advisers using social media…
The influence and impact that social media is having across all businesses cannot be ignored. In fact, it is now a multi-billion dollar industry. The question is: what are advisers doing to take advantage of social media for their business, what results are they getting and who is getting involved? In November 2012, Financial Social Media UK, together with the Institute of Financial Planning (IFP), conducted a survey asking more than 2,000 independent financial advisers what their views and experiences were with social media. The findings were interesting: One third of advisers sai...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
