CI in critical condition: why are sales still sluggish?

It looks like the race is on again – this time in the form of Association of British Insurers (ABI) plus definitions. Over the last few years there has been rather a lot of tweaking to critical illness products. New definitions have been added and new severity-based illnesses have been developed. These changes may sound progressive but, in reality, have they actually added any value to the product? Up until the end of last year, we were in a situation where premiums for critical illness products were reducing. So, although the value to consumers, in terms of the new or changed defi...