Social media masterclass: Making it work for your firm

Since the implementation of the Retail Distribution Review (RDR) at the beginning of the year, financial advisers have directed a lot of focus on developing their customer propositions. With increasing pressure to prove the value of their service, it is more important than ever for advisers to connect to existing and potential clients in different ways. Social media is a vital and cost effective way to do so. Now is a fantastic time for advisers who have previously shied away to get involved, as social media is an increasingly mainstream activity in the UK. A report issued by Ofcom...