Attracting the advisory clients of the future may require some counter-intuitive thinking, writes Cofunds' head of proposition Sam Christopher...
The need for financial advice has never appeared greater: the burden of financial provision is rapidly moving from state to individual, life expectancy continues to grow, the cost of living is rising and yet savings rates remain stubbornly low. However, post-Retail Distribution Review, the financial services landscape has also shifted radically and can require fresh thinking about client acquisition. In particular, firms may need to ask themselves two questions: first, how should we deal with clients who are no longer commercially viable to receive our full advisory service? Second, h...
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