Understanding how clients view the value you add is vitally important to success. But how do you go about it? Vanguard's Nick Blake offers some insight.
In a fee-based world, it has never been more important for advisers to demonstrate the value they add to their clients. But how can you measure that value? How can you increase the value you add? And, taking a step back, do you really even know what your clients mean by value? We set out to answer these questions with the help of independent researchers Adviser Impact. Here is what we discovered. 73 is the answer - what's the question? We asked clients to rate their advisers on a range of metrics and then selected three key questions that seem to get to the heart of the value propo...
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