As the offer period on Neil Woodford's new fund comes to an end, Professional Adviser's sister title Investment Week asks what he needs to do to beat the most successful launches ever...
With a truly staggering advertising campaign (all paid for by brokers and platforms publicising the fact they are selling Woodford's new fund), there are few who doubt he will set a new record when the figure is announced imminently. However, it is worth remembering the industry has seen some truly impressive launches in its long history. So what does Woodford (right) have to do to pull off the most successful UK fund raising ever? Here, Investment Week takes a look at some of the most successful UK retail offer periods of the past 30 years. 1987 - The Royal Event Back in 1987, ...
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