All the world's a stage: How good is your advice show?

All the world's a stage: How good is your advice show?

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The behind the scenes components of the advisory world are vital to putting on a world class show. But, warns Nick Lee, don't be mistaken into thinking clients value what they can't see...

In a world that is becoming increasingly focused on cost and margin pressure, it is worth giving some thought to the effect this fixation may have on end customer value. You see, in our world, I believe that how clients perceive the value of the advice they receive is a direct reflection of the experience they get when engaging with their advice firm: i.e. how compelling is the adviser performance and the resultant client experience? Of course, while some financial advice activities are carried out primarily as a regulatory or business necessity, the majority should be undertaken to e...

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