Know your audience: How to get client marketing right

When you are employed in a senior marketing position, one of your key remits is to drive change. This may seem a strange starting point, but marketing today - and particularly communications - is multi-dimensional, and the pace of change shows no sign of slowing down. So, with this in mind, there is much to consider when putting together a communications strategy and, as an adviser or business owner, you will need to consider the same principles.   All change? It is fair to say that over the past few years we have seen an unprecedented evolution in communication channels, with ...