Google is cracking the whip on websites that aren't friendly for mobile devices. Here, Marilyn Cole details everything adviser firms need to know about the change...
Google has changed how it ranks websites on its search pages depending on how mobile friendly they are. The good news is that the change will only affect firms' ranking in searches from mobile devices, not from PCs or tablets. However, to see this in context: as many as 90% of UK searches are made on Google, and it is expected that by the end of this year more half of these will be from mobile. We believe this is a significant issue for all advisers to think about, though especially for those with a significant transactional business. Google alerted the world to this develo...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
