Everything advisers should know about Google's mobile website ranking rethink

Everything advisers should know about Google's mobile website ranking rethink

clock

Google is cracking the whip on websites that aren't friendly for mobile devices. Here, Marilyn Cole details everything adviser firms need to know about the change...

  Google has changed how it ranks websites on its search pages depending on how mobile friendly they are. The good news is that the change will only affect firms' ranking in searches from mobile devices, not from PCs or tablets. However, to see this in context: as many as 90% of UK searches are made on Google, and it is expected that by the end of this year more half of these will be from mobile. We believe this is a significant issue for all advisers to think about, though especially for those with a significant transactional business. Google alerted the world to this develo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Open arms or cautious welcome? Why AI in advice cannot be ignored

Open arms or cautious welcome? Why AI in advice cannot be ignored

'Putting aside the hype, AI is here to stay'

Jenny Thorpe
clock 25 March 2025 • 3 min read
'What about Maud?': When it comes to tech, don't underestimate older clients

'What about Maud?': When it comes to tech, don't underestimate older clients

Tech adoption among older people was accelerated by the pandemic

Rowan Whittington
clock 19 March 2025 • 4 min read
Better access to advice in a rapidly digitalising world

Better access to advice in a rapidly digitalising world

'Adviser tech has moved on in leaps and bounds this decade'

Chet Velani
clock 19 March 2025 • 4 min read