Four strategy must-haves of a successful modern advice firm

Every advice firm needs a vision if it wants to compete profitably in the modern market, according to Olive, managing director of financial planner focused business consultancy 12th man consulting. Yet, many firms do not appear to have one, he says. They appear to be lacking a clearly defined set of goals while still basing their pricing on clients' funds. On top of that they try to juggle vast books of clients instead of focusing on the right ones, he says. Here are Olive's four elements every advice firm must get right if it wants to compete profitably and effectively in today's mar...