Sheriar Bradbury: Engaging the young is a necessity

‘Digital solutions speak to millennials’

Tom Ellis
clock • 3 min read

'Robo-advice' has been the buzz-phrase of the industry of late. Tom Ellis talks to Bradbury Hamilton managing director Sheriar Bradbury about the future of technology and the importance of engaging millennials in personal finance...

The financial advice industry has increasingly turned its focus on technology in an effort to close the so-called 'advice gap' - the lack of access for many to regulated advice. This work intensified after the Financial Advice Market Review (FAMR) and the regulator gave their official backing to the use of technology as a way to make advice cheaper for both consumers and advisers. Bradbury (pictured) thinks technology has a particular role to play in engaging younger - as yet unprofitable - clients, who are potentially trapped in the advice gap. He said: "Millennials may not have m...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advice firms only spending 35% of time on client meetings

Advice firms only spending 35% of time on client meetings

Spending more time on business, compliance and staff development

Isabel Baxter
clock 18 November 2024 • 2 min read
PFS Conference 2024: AI should augment not replace human element in advice

PFS Conference 2024: AI should augment not replace human element in advice

Firms that adopt technology to save time will improve client experience

Jenna Brown
clock 14 November 2024 • 2 min read
Advisers call for enhanced compliance processes to use AI

Advisers call for enhanced compliance processes to use AI

AI ‘firmly embedded’ into advice journey but ‘more work needs to be done’

Isabel Baxter
clock 12 November 2024 • 2 min read