Sheriar Bradbury: Engaging the young is a necessity

‘Digital solutions speak to millennials’

Tom Ellis
clock • 3 min read

'Robo-advice' has been the buzz-phrase of the industry of late. Tom Ellis talks to Bradbury Hamilton managing director Sheriar Bradbury about the future of technology and the importance of engaging millennials in personal finance...

The financial advice industry has increasingly turned its focus on technology in an effort to close the so-called 'advice gap' - the lack of access for many to regulated advice. This work intensified after the Financial Advice Market Review (FAMR) and the regulator gave their official backing to the use of technology as a way to make advice cheaper for both consumers and advisers. Bradbury (pictured) thinks technology has a particular role to play in engaging younger - as yet unprofitable - clients, who are potentially trapped in the advice gap. He said: "Millennials may not have m...

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