Four generations' approaches to managing their finances

Hargreaves Lansdown studied investor behaviour through the generations

Victoria McKeever
clock • 3 min read

How do different generations think about money? How have Brexit and economic uncertainty affected the sentiment of investors of all ages? Hargreaves Lansdown finds out...

Looking at four generations of investors, the firm's 'Generation Invest' report investigated how each group manage their finances and unveiled their views on markets, property, the economy and Brexit.  The report looked at millennials (aged 18-35), generation X (aged 36-50), baby boomers (aged 51-70) and the silent generation (aged 71+). It was based on a survey of 2,000 DIY investors, holding accounts of Hargreaves Lansdown, along with transactional data of the firm's Vantage clients. Here is what four generations think about property, low interest rates, Brexit and investments: P...

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