In a sector that has become increasingly commoditised, Davydd Wynne tells Cherry Reynard why Cazenove Capital prefers to opt for a more tailored discretionary fund management service
In much of the discretionary fund management market, from model portfolio services to ‘robo' offerings, the trend has been towards commoditisation - what we might call the ‘one-of-five-sizes' approach. Inevitably, however, there will be those clients for whom this does not work at all - and thus there will be discretionary fund managers who choose to buck the trend, opting for a more tailored and bespoke service. There is not a great deal of common ground to be found among Cazenove Capital's clients, who range from footballers to entrepreneurs to those who have inherited their wealth. Re...
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