Breaking the mould: How one adviser profitably serves younger clients

Breaking the mould

clock • 2 min read

Ian Richards thrives in a market most advisers stray away from – at 37 years of age, he works with clients of his own generation.

After cutting his teeth at several firms, including Close Brothers Asset Management, the Warrington-based Chartered financial planner branched out on his own to launch Work to Live Financial Planning in August. The one-man operation targets clients in the 27 to 47 age bracket, particularly the self-employed. "I work with high level corporates who are looking to leave the corporate world, small and medium business owners in the growth stage and freelancers and contractors," he says. "I think people reach a certain point in their lives and think ‘what's next', so it's helping them reach...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Andrew Goodwin: Why 2024 served up a familiar investment lesson

Andrew Goodwin: Why 2024 served up a familiar investment lesson

Further twists and turns no doubt await in 2025

Andrew Goodwin
clock 03 January 2025 • 4 min read
Marcus Rashford's investment company at risk of closure

Marcus Rashford's investment company at risk of closure

Failing to produce accounts

Linus Uhlig
clock 03 January 2025 • 1 min read
Feel Good Friday: Hoxton Wealth launches online community for aspiring financial planners

Feel Good Friday: Hoxton Wealth launches online community for aspiring financial planners

Study support and access to industry events available

Professional Adviser
clock 03 January 2025 • 1 min read