Is it time for advisers to get 'hyperpersonal' with clients?

Client advocates

Jenna Brown
clock • 3 min read

Jenna Brown talks to Russell Andrews about the future of advice, getting ‘hyperpersonal’ with clients and how to stand out from the crowd in an increasingly turbulent world

The financial advice market is at an "inflection point", according to Russell Andrews, head of solutions, UK, Europe & Asia asset management distribution, SEI. As a profession, financial advice is no stranger to changing demands, both from regulators and clients, but this time it is different. Andrews explains for advice outfits to both survive and thrive over the next ten years some attitudes and a lot of ingrained processes will need to change. Over the past 12 years, financial markets have swung from the Global Financial Crisis through a sustained recovery and "epic bull market" to...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Copia launches smoothed managed portfolio range with Wesleyan

Copia launches smoothed managed portfolio range with Wesleyan

Copia Select Smoothed portfolios

Sahar Nazir
clock 22 January 2026 • 2 min read
Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against Whiskey & Wealth Club

Sahar Nazir
clock 21 January 2026 • 2 min read
FOS leadership changes show reforms 'are serious'

FOS leadership changes show reforms 'are serious'

2026 will be a ‘year of material change’ at the Ombudsman

Isabel Baxter
clock 21 January 2026 • 3 min read