Why building trust in every aspect of financial advice is important

It is vital to establish trust before a meeting, advisers say

Julia Bahr
clock • 5 min read

During times of economic instability, Julia Bahr finds research has shown there is often an increased demand for financial advice...

Talking about money and trusting an adviser with your financial hopes and fears is not an easy task for most people. A survey carried out by My Pension Expert showed that 57% out of 2,000 respondents did not trust IFAs. Among those 55 and over, it was 65%. How can the industry address this alarming lack of trust and how can potential clients find advisers who are willing to develop long-term relationships with them? Below, Professional Adviser speaks to industry experts about the value of trust in the client/adviser relationship and share views on what is key to attracting and reta...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

BoE governor assures chancellor that UK markets 'are functioning effectively'

BoE governor assures chancellor that UK markets 'are functioning effectively'

Banking system 'resilient'

Linus Uhlig
clock 09 April 2025 • 2 min read
Gilt yields increase as part of sell-off of government debt

Gilt yields increase as part of sell-off of government debt

Investor unloading of US Treasuries drags government borrowing costs higher globally

Jonathan Stapleton
clock 09 April 2025 • 1 min read
Generational loyalty: Simon Rogerson on client trust

Generational loyalty: Simon Rogerson on client trust

'The younger generation is more jaded, more cynical and less trusting'

Simon Rogerson
clock 09 April 2025 • 3 min read