How advisers deal with the power of online customer reviews   

Number of ‘cold’ enquiries received from online research increases

Julia Bahr
clock • 4 min read

In light of a changing financial services industry, in which businesses are getting more clients from their website than through word-of-mouth referrals, many advisers have become conscious of online reviews, writes Julia Bahr

Some 40% of consumers seek reviews if the product or service they are considering is new to them, according to recent research by Smart Money People. Additionally, 84% of consumers trust reviews from other consumers, compared to 67% who trust reviews from professionals within the industry. PA speaks to advisers and industry experts about the importance of having positive reviews on external websites like Google or Trustpilot.  Fairstone chief executive Lee Hartley says while recommendations and referrals have always been a crucial part of the financial advice industry, the move to onl...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Featured

Chris Read: Onwards and upwards

Thankfully, lockdowns are over (for now) and it's time to emerge from our caves, writes Chris Read in his final pandemic-penned column for RP

Jenna Towler
clock 07 October 2021 • 5 min read

RP case studies: Ill-health early retirement

Jessica List looks at an ill-health retirement case study where a SIPP comes in handy...

Jenna Towler
clock 06 October 2021 • 4 min read

Andrew Megson: Property or pension investment?

Property can be an extremely fruitful route to retirement, but individuals should be fully aware of the risks involved before committing to an investment, writes Andrew Megson

Jenna Towler
clock 05 October 2021 • 5 min read