Interview - Mark Jones

Times may be hard, and industry sales figures uninspiring but at LV= things are afoot. The mutual had a decent 2011 but intends to ramp up its protection offering quite dramatically over this year. According to Mark Jones, head of protection at LV=, it will be starting with critical illness (CI). It was at the end of last February that LV= last updated its CI product, prior to that, according to Jones, it was “pretty run of the mill”. He explained: “On the back of the changes we made then, we saw much better growth. We actually started selling through distributors we hadn’t sold throu...