Why firms are kicking off with advice for professional sportspeople

‘Unpredictable’ careers and education gap playing a part

Sophia Panayi
clock • 8 min read

The profession has seen a push for tailored financial advice for athletes following increased media scrutiny of sportspeople who have lost money due to poor financial advice or limited financial education.

Several firms have burst onto the scene, advertising their advice services; inking sponsorship, planning and career coaching deals with clubs; and even launching focused units. Titan Wealth became one of the latest firms to launch a sports division offering professional athletes financial advice in March this year. Private bank Arbuthnot Latham has a sports team and expanded its services to work with individual and businesses in the horse racing and wider equine sector earlier this year. In 2022, Evelyn Partners set up a financial education programme for boxing professionals as man...

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