ASU and IP join lead mix

Leadbay has begun offering advisers accident, sickness and unemployment (ASU) leads, and income protection (IP) leads. The lead provider expects the average ASU lead to sell for around £15, although the price will be set by advisers themselves, and estimates converted leads will earn advisers upwards of £100. Leadbay will email prospective clients direct to the adviser. Each consumer will have expressly asked to speak to the adviser about cover. Advisers will receive the consumer's details within seconds of them asking for advice and at the same time the consumer will receive the advise...