A warm reception

An indication of the real demand for innovation in the protection arena has been the almost universal acceptance of the Real Life Cover Plan from Fortis. Nobody could accuse the provider's entrance to the market of being low-key as the product fills a yawning gap in affordability for the majority who are not currently buying protection. Essentially the product is based on the principle - espoused by the FSA among others - that some cover is better than no cover and offers stripped-to-the-bone protection. As Tom Baigrie, managing director of LifeSearch, which initially devised the concept ...