Experts say innovation is key in pleasing highly critical protection market
LifeSearch's product launch with an unnamed provider is only weeks away, it was revealed at this month's Think Tank. Debating the future of income protection (IP), Tom Baigrie, managing director at LifeSearch, unveiled that one provider is "almost certain to launch a new form of IP in Q2 this year". While refusing to reveal which provider he was referring to, Baigrie admitted LifeSearch had been working with the insurer for a long time to ensure the product would be right. Talking about what the product may look like, he said: "There is a desperate need for a product that is built wit...
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