Joanne Frearson looks at the US expatriate market and how it presents new opportunities for PMI
The US expatriate market had been a new area of focus for European international healthcare companies to target. It is estimated that 1.5 million American expatriates are living abroad which represents a big opportunity for private medical insurance (PMI). BUPA International recently formed an alliance with American healthcare provider, United Healthcare (UHC), to target US expatriates. Bill Ward, managing director of BUPA International, says: 'The US has the biggest expatriate market. It has always been attractive, but we had no infrastructure or distribution partners in the country ...
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