Santander to rebrand high street brands

clock

Spanish banking giant Santander is to rebrand its UK high street brands, with Abbey, Alliance & Leicester (A&L) and Bradford & Bingley (B&B) all to become known as Santander by the end of 2010.

A total of 1,300 branches will have their names changed to Santander by the end of 2010. The firm said any customer of the Abbey, Alliance & Leicester or B&B will be able to carry out transactions in any of Santander's UK branches. The first name changes will begin in June, with Abbey credit cards being rebranded. Branch renaming will begin next year. Santander said its branding overhaul in the UK reflected the group's policy to operate under a single brand - which is already found in more than 40 countries. It has already incorporated its flame logo into Abbey. António Horta-Osório, ch...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Mortgages

Client conundrum: Mortgage overpayments versus investments

Client conundrum: Mortgage overpayments versus investments

1.4 million people will see mortgage deals end this year

Laura Suter
clock 22 February 2023 • 3 min read

Summer economic update: Sunak confirms stamp duty holiday in 'mini-Budget'

Mini Budget

Hannah Godfrey
clock 08 July 2020 • 2 min read

FCA sounds alarm on equity release advice

'Tick-box exercise'

Hannah Godfrey
clock 17 June 2020 • 1 min read