Spanish banking giant Santander is to rebrand its UK high street brands, with Abbey, Alliance & Leicester (A&L) and Bradford & Bingley (B&B) all to become known as Santander by the end of 2010.
A total of 1,300 branches will have their names changed to Santander by the end of 2010. The firm said any customer of the Abbey, Alliance & Leicester or B&B will be able to carry out transactions in any of Santander's UK branches. The first name changes will begin in June, with Abbey credit cards being rebranded. Branch renaming will begin next year. Santander said its branding overhaul in the UK reflected the group's policy to operate under a single brand - which is already found in more than 40 countries. It has already incorporated its flame logo into Abbey. António Horta-Osório, ch...
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