LeadPoint sets 2009 product launch target

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Lead exchange marketplace LeadPoint has revealed it plans to launch more than ten new lead products in 2009.

The firm has predicted that over the coming months an increasing number of advisers and financial companies will be using lead generation as their main source of new business. LeadPoint has identified more than ten new and complimentary lead products that it hopes will allow its current lead buyers to generate additional revenue streams and at the same time help the firm to attract new types of companies. "With a pretty bleak economic outlook for the year, advisers will increasingly have to diversify to stay in business and whichever area they choose to go into, they will need to speak to...

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