Accenture identifies bancassurer distribution strategies

Instead, deals with insurers and, especially, non-banking businesses such as retailers are considered more important, suggest findings in Organic Growth in Retail Banking, A Global Survey of Strategies and Programs. When asked which “distribution concept” was most highly valued in terms of driving growth, some 8 of the roughly 10 executives representing UK banks surveyed said they would look “not at all” or “partially” to IFAs to “improve mutual sales”. Some 7 out of the 10 said alliances with insurers would “not at all” or “partially” improve sales of such products. Contrast that wit...