Homeowners FS to Engage rebrand

clock

Homeowners Friendly Society has rebranded the company from today as Engage Mutual Assurance.

As well as embarking on a campaign to promote the new name, Engage will also sponsor the rugby super league from April, which will then be called the Engage Super League. Other brands owned by the company - the UK Armed Forced Benefit Society, the UK Civil Service Benefit Society and childtrustfund.com – will be retained but expanded. IFAonline

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Change financial services culture': DE&I must be 'de-gendered' to boost male allyship

'Change financial services culture': DE&I must be 'de-gendered' to boost male allyship

Men for Inclusion works to engage ‘resistors'

Jenna Brown
clock 24 April 2025 • 3 min read
Low number of FTSE 100 female CEOs 'just not good enough' - Andrea Montague

Low number of FTSE 100 female CEOs 'just not good enough' - Andrea Montague

Senior leadership in financial services is attainable for women

Jenna Brown
clock 23 April 2025 • 3 min read
IFAs must show empathy not judgement during tough client life events

IFAs must show empathy not judgement during tough client life events

Financial implications of life events and what women need to consider

Jenna Brown
clock 23 April 2025 • 4 min read