Personality could determine financial capability

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Scottish Widows has launched a tool to assess people's personality as a way of improving financial capability.

The insurer says it has teamed up with personality expert Pat knightly to create the ‘Personality Profiler’ to help people better understand why they behave the way they do with money. Scottish Widows says research from its 2006 Pensions Index reveals despite government warnings people are still saving less and spending more, with the number of people saving dropped from 55% in 2005 to 46% in 2006, while 42% of households carry over credit card debt from the previous month and 23% have an overdraft. As a result the insurer says it has developed the ‘Personality Profiler’ in a genuine at...

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