Three in ten advisers have yet to set up a website and may struggle to match their competitors as a result, according to IFA Promotion.
The industry body promoting financial advice says the internet has become a major way for IFAs to generate new leads, second only to personal referral. It adds having a website has also become a key channel for advisers to keep in touch with clients, vital in the wake of the FSA’s treating customers fairly (TCF) principles. “About 30% of the entire UK IFA community does not have a website,” says David Elms, chief executive of unbiased.co.uk, part of IFA Promotion. “They say ‘we get our business from personal referral’, but the truth is that everyone uses the web to look for stuff these d...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
