Radio adverts claiming people with money problems can escape up to 80% of their debts are misleading and unethical, debt management company Debt Free Direct said today, reports the Guardian .
The company has passed a dossier of complaints to the Advertising Standards Authority (ASA) alleging rival firms have breached advertising rules by making exaggerated claims about their ability to write-off debts to banks and other lenders. Accuma, Spectrum and W3 Debt Solutions were among the companies named in the dossier, which the ASA said it would consider before moving to a full inquiry, says the paper. The ASA will be under pressure to launch a full inquiry after the shadow chancellor, George Osborne, accused the debt management industry of sending a message to consumers debts we...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes