Investors are more concerned about an adviser's independence than their qualifications, a study of consumer attitudes to treating customers fairly (TCF) suggests.
The report by JPMorgan Asset Management (JPMAM) found only one in ten respondents was concerned by an adviser’s lack of knowledge or expertise, with just 19% saying evidence of professional qualifications would encourage them to seek advice more. In stark contrast, 69% cited concerns that product recommendations might be motivated by an adviser’s relationship with a product provider. The findings are at odds with a key part of the FSA’s Retail Distribution Review (RDR), which is expected to include a benchmark qualification level for all UK financial advisers. “With regard to professiona...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes